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What Is Digital PR?

If asked for a definition of online public relations or digital PR, you might come up with something along the lines of: ‘a PR strategy that exclusively targets online publications’. While it’s true that the focus is on online channels, digital PR is much more than this. In fact, digital PR combines elements of traditional [...]

By | June 5th, 2018|blog|0 Comments

Facebook Bans Ad Targeting With Third-Party Data

As Facebook continues to face heightened scrutiny and regulatory pressures amid the fallout from the Cambridge Analytica privacy scandal, the social media giant has made a major change in its advertising system. Facebook has announced that it is permanently shutting down its ad product called Partner Categories. Launched in 2013, Partner Categories allowed third-party data [...]

By | April 5th, 2017|blog, Uncategorized|1 Comment